Using Social Networking Websites for Social Media Marketing in Fashion Industry Essay Example for Free

Using Social Networking Websites for Social Media Marketing in Fashion Industry Essay Social media is â€Å"the media that is published, created and shared by individuals on the internet, such as blogs, images, video and more† (Strokes, p. 350), as well as â€Å"online tools and platforms that allow internet users to collaborate on content, share insights and experiences, and connect for business or pleasure†. (Strauss Frost, p. 326). The term social media marketing describes the usage of blogs, online communities or social networking sites like Twitter or Facebook for marketing, sales, customer service and public relation in order to engage online communities for the purpose of generating the exposure, opportunities and sales. Social media marketing is a process where interest and excitement is generated in a service or a product through various online social outlets. Fashion industry is one of those areas which fly under the radar of a lot of social media marketers. Social media marketing in the fashion industry is a marketing style which allows brand to connect with their target audience through online outlets such as Facebook, Youtube, Blogger, Twitter,etc. The number of fashion insiders accepting social media has skyrocketed. Companies get to capture a larger target audience by becoming a part of the social media network. Since internet has become such an inexpensive and easily accessible tool, it has become an ideal platform to gain the loyalty and build consumer trust. It is the practice of expanding the number of one’s business and social connects by making connections through individuals online. The online promotions and discounts offered by a brand helps them to create customers and have them choose one brand over another. These online incentives also increase brand competition which in turn urges these brands to optimize their social media presence. From a brand’s perspective, fashion is an experience with very specific feelings and emotions they hope to create for the wearer. The idea of going social frightens quite many brands because they are not very sure as to how to translate these feelings online. Although many brands believe that this might weaken their relationship with the customers but it has proved to be a very healthy and genuine interaction between brand and client. The majority of the industry thought this would tarnish brand image, but American Apparel, TopShop and emerging independent designers were early adopters of social marketing. Once they started reporting positive results, other brands followed. Now almost every brand from Louis Vuitton to Victoria’s Secret have created a presence in several social communities, the most notable being Facebook. â€Å"Customers can feel like they are part of the brand’s extended family, and therefore the brand itself, while the interactive element further deepens that relationship,† said Alex Bolen, chief executive officer of Oscar de la Renta. The emergence of communities like social networks, forums, wikis and blogs made the brands aware that they need to participate and create dialogues with people online. The apparel industry being a product and service-based industry largely depends on the consumer needs and acceptance for growth, and therefore the customer is of prime importance. A one to one communication with the client, which is generally not achievable for retail organizations, can be increased as this medium can enable easy feedback, brands loyalty and personal attachment with the product. By implementing interactive strategies, video messages and blog contents every business type can interact and create a network of people interested in the services offered. While retailers and brands are still battling with social media to measure its marketing value, they have used Twitter, Facebook, YouTube and other social communities to develop digital marketing strategies to enhance online sales and increase retail store traffic. Gucci is doing it. Social Media Platforms There are various components of social media marketing solutions. These options also help in creating awareness and connecting with the user base. Social Media Marketing Platforms: 1. Blogs are a great traffic source. Popularly employed by businesses, it is a very effective method of marketing the services being offered by the firm. They allow companies to give a detailed description of their products and services. The description may include anything from its use to its justifications to links to other pages. 2. Applications, fan pages, groups and communities etc are great platforms for promoting the business and interacting with consumer groups. Facebook or Twitter for example give companies a chance to promote their services in an individual manner by the help of a separate page. They allow the brand to put up videos, images, detailed descriptions,etc. 3. Many businesses have made hay using online video sites like YouTube and Vimeo. Banking on the fact that e-commerce is scaling new heights, in the present time, substantial business with the buyer is done through the net. Keeping this in mind, a high-fashion garment exporter for instance can build a business page on facebook for his company. Catering to the fact that today even the buyers are active users of such sites, one can create a focused buyer group and though the page, can market his products to all potential buyers at the same time. This makes business easier, accessible to people worldwide and reduces travel time. Simultaneously by creating a Linkedin profile, the employer and all the employees can promote themselves making the company more reachable and in turn more sensitive to the needs and concerns of the industry. The designers can blog about the new trends and styles spreading a positive energy of fashion around the business, which will eventually mark a professional impression for the organization at large. Alternatively, one can use social media to simply spread awareness and exporter can create a buzz about what are they doing and what they wish to do in future.

Advertising and Childhood Obesity Essay -- Health, Diseases

According to the Centers for Disease Control (2007), the rate of obesity among children between the ages of six and eleven in the United States has increased about five times compared with the rate in the 1970s (Yu 87). There are over nine million children in the U.S. today between the ages of six and eleven who are considered to be obese (Yu 87). The real question is what is the exact cause of obesity in children today? Some people believe there is a link between the advertising children see on TV and obesity. There are many factors that lead up to childhood obesity. Children and adolescents, who are obese, are usually caused by several things. Both exposure to television food advertising and obesity are highly linked with the time children spend in front of the television, the parenting style and exposure to other kids of marking (Veerman). Here are some of the factors that may contribute to childhood obesity: lack of physical activity, unhealthy eating habits, genetics, social factors, media, and the environment. Advertising does not contribute to childhood obesity alone and solely targeting advertising as being the only factor will not make a huge impact on this ever-growing problem ("Childhood Obesity"). Some people argue that advertising is the only link but I will explain to you the reasons that I believe work together to cause the obesity epidemic. The first cause that I will be talking about is advertising. The television market spends 10 billion on advertising in the hopes of influencing children (Zimmerman 336). The most common product advertised on television is food ads. During Saturday morning cartoons children will be exposed to one commercial pertaining to food around every five minutes (Zimme... ...es and lead by example the kinds of food you buy for them. If they see you buying the healthy, nutritious foods than they will most likely buy them as well. If parents are more responsible, when it comes to teaching their children how to live a healthier lifestyle, we will probably see more of a decrease in childhood obesity. As I have explained there are many factors that contribute to childhood obesity. I don't think they the issue can be linked to just the advertising to children alone. I have told you about some of the other factors that combined together contribute to childhood obesity. They include but are not limited to advertising, convenience of fast food, genetics, the environment and one of the biggest contributions, parental influence. If you find your child heading in the direction of childhood obesity consider all the things I talked about.

An investigation into the theory of resistance Essay

My results support this as the graph of length against resistance shows that relationship is directly proportional. As the points on the graph are very close to the line of best fit, this supports my prediction. Also as I repeated my experiment 3 times and obtained very similar results, it shows that this experiment is repeatable and reliable. So, I conclude that as the length of wire increases, so does the resistance. I have realised also that double the length means double the atoms, which doubles the collisions and in turn, as explained in my prediction, doubles the resistance. This leads me also to believe that resistance would be less in smaller wires, this is due to higher current and increased heat. During the investigation three major changes were brought to my attention, these changes were: -> As I increased the length of wire, a. ) The potential difference increased b. ) The flowing current decreased c. ) The resistance in the wire also increased. I also found that when doubling the length of wire the resistance will more or less double also. E. g. when the length was 50cm the resistance was 4. 00Ohm, and when the length was 100cm theresi e was 8. 00Ohm. Evaluation The experiment I carried out was completed by means of very basic school laboratory equipment. Although reliable and trustworthy evidence was collected, proved by the similar 3 times repeated results and matching line of best fit to my prediction, I believe my results could have been far more accurate with a greater time span and some far more enhanced technical equipment, such as a digital multimeter. Although during my experiment there were no major anomalies there were a few variations within my repeats of the experiment. These minor variations truthfully had no major effect on the overall experiment due to the diminutive extremity of them. Nevertheless these small variations may have many similar reasons for appearance of which that the major anomaly would have on occurrence. These reasons could consist of such things as: – Loose connectivity and/or faulty equipment – Human error (inaccurate readings and/or checks) – Temperature (collision speed alterations) To improve the accuracy of my experiment It would have been helpful if: – The wire was in a temperature controlled environment, this is because resistance is affected by temperature. – The voltmeter and ammeter were difficult to take a reading off, this is due to the unsettling of the actual readings, they flicker and change several times before stopping on a final reading. If you move slightly however, the results will flicker again and become distorted. To prevent this, a better quality analogue meter with a built in mirror to prevent parallax could be used to my advantage. – Also, if I had more time I could have extended my experiment and repeated it with shorter intervals of wire. I could have taken readings every 5cm instead of every 10cm, this way I could gather more information and add a set of supplementary details to my results. If I changed all of the above, in theory I should come across far superior accuracy in my readings. If this theory is correct my results graphs should show a stronger correlation. If I were to present extra evidence I could make the following changes for further experiment. – Increase length of wire – Increase the thickness of the wire, – Change the material of the wire. If the above three changes were investigated for further experiment, I would hope that they would only validate my predictions and basically back up my evidence. Â  

The Impact Of Service And Knowledged Based Economy And...

Worldbank (n.d.) states, â€Å"Everything that grows also changes its structure. Just as a growing tree constantly changes the shape, size, and configuration of its branches, a growing economy changes the proportions and interrelations among its basic sectors- agriculture. Industry, and services and between other sectors-rural and urban, public and private, domestic- and export-orientated (para. 1) Hodson Sullivan present that (2008) â€Å"A post-industrial society is based on services. Hence, it is a game between persons. What counts is not raw muscle power, or energy, but information† (Bell, 1976, p. 127). The essay will explain the work in modern America, including the positive and negative aspects of the service and knowledged-based economy and Americas place in the global economy. Discuss the interconnectedness of immigration, globalization, democracy, and corporate power, and how the changes in the workplace, and increasing service orientation of the economy has affe cted my life. Service Economy The new service economy has positive and negative aspects. The United States labor was once based on agriculture, then manufacturing and has now turned into an economy based on services (Hodson Sullivan, 2008). Over the years, Americans have gained more capital and with that capital services such as education, health and entertainment have increased. (Worldbank, n.d.) Because service jobs are not based on the use of machines like manufacturing, jobs are continuing to grow in theShow MoreRelatedMega Trends : Global Trends And New Ways Of Living And Working3310 Words   |  14 Pagesinstitutions that recognise global trends and plan for a changing world that will be the market leaders of the future. The low skill surplus vs the knowledged worker deficit The education sector plays a pivotal role in supplying trained and credentialed candidates to the global labour market. This role will amplify in importance as the demand for medium to high skill workers rises. Over the next decade, the dramatic shift in technology and the global marketplace will have deep impacts on the labour market